Book Review of a well-known entrepreneur.

*You should base the book review on Key, Stephen, (2011), One Simple Idea McGraw Hill. One Simple Idea from McGraw Hill. Alternatively, if you already have a book of a well-known entrepreneur or book about an entrepreneur, discuss this with your tutor.

*Word length: 1000 words – or + 10%

*You should base your review on the following two points:
1. Gaining an understanding of the nature of entrepreneurship and its role in business.
2. Demonstrate an understanding of entrepreneurial behaviour including approaches to teamwork, communication, creativity, innovation, risk-taking and ethical responsibility.