Digital Marketing and Communications:

This assignment contributes to 50% of the total module mark.

Learning Outcomes

4. Research and assess opportunities for the application of digital marketing and communications practices within specific markets

5. Create detailed, actionable e-marketing plans

6. Identify the information, systems and process requirements for successful integrated, customer-focused e-marketing management

7. Apply quantitative techniques to analyse marketing data

Identification of group and individual components:

The assignment is to be completed individually by each student.

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