Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
- Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
- Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.
