HSBC Account Opening Process
Paper, Order, or Assignment Requirements
Instruction
The goal of the project is to apply modern operations management research to a problem in the industry. You will need to first select an organization and then analyze any key OM decision covered in the course. You will then propose improvements using advanced OM techniques found in the literature. The organization could be from the service or manufacturing industry, and either public or private.
The project is to be done in groups from three to six students. This activity evaluates group performance and it’s important to have an exchange of ideas. The organization selected must have operations in the UAE, and it’s important you have access to primary information. It is not relevant if the company is small or large but it’s rather critical to have access to information describing the processes involved in the key decision.
ps: attached 3 pictures of what should be done to the project and needed information to help
Components of the written report
Introduction
o Description of the organization, its mission and strategy.
Brief Description of HSBC Bank Middle East Ltd
HSBC Bank Middle East Limited mission and strategy
o General description of the OM decision selected for your project.
In the project we will talk about the account opening processs at HSBC Branch …..
o (max 1 page length)
Topic Statement
o Describe the context of the research, the research problem, and its importance
o (1/2- 1 page length)
Methodology
o Describe and justify the method you selected
Detailed Interview with HSBC Staff.
o (1/2- 1 page length)
Results
o This section provides the results of the research such as statistical information, calculations, simulation results.
o Use process modeling techniques such as flow charts to describe the main process involved in the key decision you selected. Limit the description of the process to 5-10 sub-processes or steps. Each step should describe the technology used, which type of worker executes the step and what is the action done in the step
o Refer Flow chart attached and describe the process in detail.
o
o (1-2 pages)
Discussion
o This section is very important as it reveals your advanced knowledge and critical thinking skills. You will essentially analyze the results of your study. You will show a clear understanding of the nature and significance of your findings.
o Discussions should be supported by theory in operations management ) –Discuss how they have a product focus strategy in this process , discuss methods of improving service quality and productivity, discuss technologies used in the service.
o (1-2 pages).
Recommendation
o Make a recommendation on improving the process – Electronic application of accounts done online before the customer visits the Branch. Customer visits the Branch only to vrify identity .Accounts are opened at the Branch itself without sending the documents to the operations teams.
o
o Justify your recommendation quantitatively or qualitatively if appropriate. You must support your recommendations bases on theories, models and applications seen in the course.- Proper training should be given to Branch staff in order to educate the customers on how to apply for accounts online and how to open accounts themselves.Explain how service quality is difficult to measure because of the level of skilss, knowledge, experience of each staff.
o
o You should include a new process diagram that includes the changes proposed.- Include flowchart where customer fils forms onlne and dowlnloads forms and ID docs online and receives an application number before visiting the Branch
o Use references from scientific journals (through CUD online database) to support your recommendations.
o (1-2 pages)
Abstract
o The abstract summarizes your research. It will include the objectives, methodology and the findings.
o (150-300 words)
References
o A list of the readings, books, articles, Internet documents etc., used for the research project. Use the standards as suggested in your student handbook. Resources should be scientific and should not include Wikipedia, or Internet content without references.
