Intention and Aims

Intention and Aims
You are required to produce an INDIVIDUAL formal report involving a consideration of knowledge management (KM) initiatives
and how they may be exploited for business value. The assignment (max 2500 words excluding references) will involve an analysis of
an organisation of YOUR choice with the objective of determining how KM (embedded in social media) may result in successful
You should specifically identify how ANY organisation may learn the nature of social media which may be adopted to exploit the
extent of an organisations knowledge leading to enhanced innovation. For clarity, your report should therefore form FOUR elements,
i.e. organisational learning approach, knowledge management features, case organisation social media development and the
opportunities for subsequent business innovation.
It is expected that an in-depth investigation is undertaken to determine the extent of the theoretical and practical issues involved in
how Social Media may be analysed through KM and innovation frameworks. Examples should be drawn from other research into well
formulated networks currently available, i.e.; Facebook, Youtube, Twitter, Google, Linkedin, NING, Writeboard, Storybird, etc. You
should include how your case analysis enabled successful knowledge and innovation within the organisation. This should also involve a consideration of developments in the field by providing insightful explanations of current and future potential social media
The report should provide an academic analysis by recalling the theories and approaches that are relevant to the topic. You may
structure your report to include any relevant tables and diagrams (these are particularly useful as a means of communicating to a
The following learning outcomes are assessed through this assignment.
1 To critically discuss the nature and process of knowledge creation and transfer within organisations.
2 To critically evaluate how organisational and social dynamics combine to engender innovation.
3 To analyze the application of concepts and theories related to new ‘social network’ technologies
4 To be able to present theoretical and empirical evidence to address complex problems and practical situations in relation to
knowledge management and innovation development
The individual report should reflect:
? Ability to identify diverse and high quality sources of information (a minimum of 40 references are required from different
sources). These should include: academic journals/ books/ trade publications, government and industry data, websites, etc.
? Demonstration of clear understanding and synthesis of the available information in order to gain an in-depth knowledge and
critique of the topic(s).
? Ability to discuss complex information clearly and concisely, and to construct coherent and logical arguments.
? Ability to present your findings in a professional and well structured report format, including effective use of figures, tables,
appendices and referencing (Harvard Style is required).
It is essential that your research should include novel, thoughtful analysis and the impact of KM on social networks and innovation
through referencing and incorporation of ideas from multiple sources.
In addition, the opportunity will be taken to enhance ‘employability’ criteria through attention to ‘presentation skills, ‘clarity of
analysis’, ‘team support’, ‘entrepreneurship’, etc
the following employability skills and competencies will be enhanced through this assignment.
? Develop and demonstrate communication skills to effectively convey information in writing.
? Develop and demonstrate planning and organizational skills along with a high degree of detail orientation.
? Demonstrate and demonstrate solid work ethic in successfully completing tasks.
? Demonstrate ability to take initiative with minimal supervision.
? Demonstrate enthusiastic attitude to quickly assimilate new concepts and meet challenges.
? Demonstrate analytical thinking for identifying, scrutinizing, improving, and streamlining complex work processes.
? Develop and demonstrate team working skills in environments requiring ability to effectively prioritize and manage multiple
concurrent tasks.
? Demonstrate interpersonal skills in working with constructing productive relationships with team members.
please add 2 table or chart when write this coursework
please use a wide variety of references, these should include: academic journals/ books/ trade publications, government and industry data, websites, etc.
please check the files which named coursework files to find more details and i have uploaded some PPT about this course lecture.