Marketers can resort to controversial buzz/guerrilla marketing tactics in an effort to create attention for their brand and cut through the clutter

Question: Marketers can resort to controversial buzz/guerrilla marketing tactics in an effort to create attention for their brand and cut through the clutter. Is this approach problematic and do ethical dilemmas arise as a result?

Structure: • Introduction • Body (at least three evidence based sub-arguments in support of your overall argument/position) • Conclusion • References

Note: Your response should incorporate evidence gathered from a combination from scholarly and professional sources. It is expected you will refer to at least 10 quality references.