Outline and explore the importance of a consumer-centric approach in marketing.
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Market orientations have evolved and shifted from the production, product, and sales orientations to a Marketing orientation where the central focus is on the consumer.
Outline and explore the importance of a consumer-centric approach in marketing.
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- A SWAT Analysis of three comparable products In this assignment you are required to carry out a SWOT analysis of only THREE COMPETING products/services in the market. You may pick any of your choice. Section 1: Compare the prices (one of the 8 P’s) of the chosen 3 competing products/services. You are required to analyze the reasons behind the price differences. The attributes you should use are: a. products attributes, b. brand image, c. quality perception, d. design of the product and e. cognitive dissonance. Section 2: Segment and Positioning Analysis of the 3 competing products/services: What consumer segments do these 3 products serve? Analyze in terms of a. Age, b. Gender, c. Income and d. Geography. e. What is the consumer perception of a product or service as compared to its competition? Are the customers satisfied? If yes why and if no then what do you suggest is the best way of segmentation for the product/service? Section 3: Analyze Promotional (one of the 8 P’s) campaigns of the 3 products. What channels are used to convey the message to the consumer? Are these channels effective? Can you as a Marketing Manager suggest a more effective way than the present strategy used by the companies? 3. Evidence of reading (Background information read and collected) 4. Discussion of the Analysis of the products 5. Conclusion (This includes Evaluation of the whole exercise) Summarize all parts of the report and draw some conclusions based on your discussion and comparison. Overall, there will need to be 9 SWAT's (Strengths, Weaknesses, Advantages and Threats) conducted in a essay style report. With a summary for each of the three products then a overall conclusion on the whole paper. As well these need to be evidence of research conducted by taking each of the sections sub sections and inputting bullet points.
- Review 4 articles on children and musicking in early childhood and critically analyse them Assignment – 2000 words due 25 March The places and roles of the arts in young children’s lives can be conceptualised in many ways in the twenty-first century. It is essential for early childhood teachers to understand this variety and position children’s arts learning opportunities appropriately. As you work through this unit, you should be constantly looking for additional readings related to topics in the learning materials, from appropriate, peer-reviewed journals or scholarly books to extend your thinking. Keeping a summary of the bibliographic details and content of each would be a good idea. For this task, you are required to use four journal articles or book chapters that pertain specifically to children and musicking in early childhood and critically analyse them. For each article or chapter, you should: 1. Summarise the content of the article/chapter. 2. Explain how this particular approach to young children and their musical cultures/learning fits with contemporary views of children and childhoods. 3. Outline your reaction as an educator to this article/chapter and link this to changes you might make in your practice. 4. Name one issue that was raised in the article/chapter that has given you pause for consideration. Explain the issues and where and how you are going to find further information to resolve this. This Assessment Task relates to the following Learning Outcomes: • Demonstrate a critical appreciation of the expert body of knowledge focusing on the arts in early childhood. • Demonstrate a sound understanding of the ways in which young children use art forms to explore, create and communicate about their worlds. Please follow these guidelines when you submit each assignment: • Allow a left and right-hand margin of at least 2cm in all assignments. • Please type all assignments using 12-point font and 1.5 spacing. Need to link back to the framework below: Early Years Learning Framework http://docs.education.gov.au/system/files/doc/other/belonging_being_and_becoming_the_early_years_learning_framework_for_australia.pdf (you will be familiar with this document but please browse through and start to think about working with children 2 -¬- 5 years Excerpt from lecture: Music and the EYLF So far, we've been talking about music learning and teaching in general and how we should be thinking of musick instead of music. But what about the local regulatory context? As you know, there are a number of regulatory considerations regarding early childhood teaching in Australia and in NSW, an important consideration is how we utilise the EYLF. This document will not be something new for you, as you will have become somewhat familiar with it in previous units of study. So now it's time to drill down a little deeper than before, and contemplate where music sits in relation to the EYLF, specifically, what outcomes are related to music and how. Readings relevant to music: Barrett, M. (2012). Belonging, being and becoming musical: An introduction to children’s musical worlds. In S. Wright (Ed.), Children. meaning-making and the arts (2nd ed., pp. 57-84). Frenchs Forest: Pearson. Welch, G. (2006). The musical development and education of young children. In B. Spodek & O. N. Saracho (Eds.), Handbook of research on the education of young children (2nd ed., pp. 251-267). Mahwah, NJ: Lawrence Erlbaum Associates. Schiller, W., & Meiners, J. (2012). Dance: Moving beyond steps to ideas. In S. Wright (Ed.), Children, meaning-making and the arts (2nd ed., pp. 85-114). Frenchs Forest: Pearson. Crowther, I. 2011, Creating effective learning environments, 3rd ed., Toronto : Nelson Education, 2011, Chapter 9: Dramatic Play. Relevant journal articles Kim, H. K., & Kemple, K. M. (2011). Is music an active developmental tool or simply a supplement? Early childhood preservice teachers' beliefs about music. Journal of Early Childhood Teacher Education, 32(2), 135-147. McArdle, F. A., & Piscitelli, B. (2002). Early childhood art education: A palimpsest. Australian Art Education, 25(1), 11-15. Thompson, C. M. (2003). Kinderculture in the art classroom: Early childhood art and the mediation of culture. Studies in Art Education, 44(2), 135-146. Vuckovic, A. (2006). Understanding Diversity through Music and Song. Victorian Journal of Music Education, 2004-2006, 45-52. These are some of the readings as a guide to select the 4 articles or chapters. You may select one article from above list. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)
- Attached you will find a list of therapist who contributed to the field of play therapy. Choose one and complete part 1. Attached you will also a list of clients choose one and complete part 2. Attached is also a grading rubric. Part 1 What is your name? Where are you from? Describe your place in history and any important events that are occurring. Tell about your personal experiences that shaped your professional work. What kind of work do you do? What are your research interests? Tell about your theoretical approach, the role of play in your work, how it came to be, who influenced you the most, and what people will do in the future with your approach. Part 2 Continuing to write as the contributor, discuss the client case study. What are your goals in therapy in this case, and what kind of interventions would you use with the client to reach those goals? Provide a brief transcript of your third session with this client. What kind of ethical problems might you encounter and how would you handle them? Finally, give a prediction of how long your therapy might last with this client and how you might approach termination.
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