Persuasive Messages
COURSE SYLLABUS (QA/CE/01)
| Course title | Management communication |
| Course code | MGT 102 |
| Credits | 3 hours |
| Prerequisite(s) | None |
| Study program(s) | UGR |
- Purpose statement
- Course description
- Textbook(s)
| No. | Author | Title | Publisher |
| 1 | Locker, Kitty, and Kaczmarek, Stephen. | Business Communication: Building Critical Skills, 5th ed. | McGraw-Hill International Edition, 2011.
|
- Reference texts
- Other resources
- Course learning outcomes
Upon the successful completion of the course, students are expected to …
| No. | Learning Outcome |
| 1 | Adapt business messages to type of audience and workplace situation
|
| 2 | Display awareness of the values, beliefs, and practices in other business cultures
|
| 3 | Compose well-formatted business letters, memos, and emails
|
| 4 | Choose an appropriate structure for positive, negative, and persuasive messages
|
| 5 | Display active listening skills
|
| 6 | Plan and conduct effective business meetings
|
- Course outline
| Week | Topic | Supplementary Material |
| 1 | Course Outline
Introduction |
In class writing exercise |
| 2 | Module 1 (Business Communication, Management, and Success) | |
| 3 | Module 2 (Adapting your Message to your Audience)
Small Talk in the Business Environment |
Homework Assignment #1 |
| 4 | Module 17 (Listening- Face to Face Communication) | |
| 5 | Communication over the Telephone | |
| 6 | Presentation skills | In class group presentations |
| 7 | Module 6 (You-attitude) | In class writing exercise |
| 8 | MID-TERM EXAMS | |
| 9 | Module 7/10 (Positive Emphasis/ Informative and Positive Messages) | Homework Assignment #3 |
| 10 | Module 11 (Negative Messages) | |
| 11 | Module 12 (Persuasive Messages) | Homework Assignment #4 |
| 12 | Module 13 (Email Messages) | In class writing exercise |
| 13 | Module 9 (Format for Letters and Memos) | |
| 14 | Final Exams |
