The impact of change
The impact of change
Order Description
With specific reference to United Kingdom (UK) food and beverage operations, discuss and critically evaluate one issue that has recently come to prominence and is now impacting on the sector and how an understanding of it may be used to build business and gain competitive advantage.
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- It is late June, and Sandra Huchim, head of operations at Mintendo, and Bill Smith, head of salesof We “R” Toys, are about to get together to discuss production and marketing plans for the next6 months. Mintendo is the manufacturer of the popular Game Girl handheld electronic game that is sold exclusively through We “R” Toys retail stores. The second half of the year is critical toGame Girl’s success, because a majority of its sales occur during the holiday shopping period.Sandra is worried about the impact that the upcoming holiday surge in demand will have on herproduction line. Costs to subcontract assembly of the Game Girls are expected to increase, andshe has been trying to keep costs down, given that her bonus depends on the level of productioncosts.Bill is worried about competing toy stores gaining share in the handheld electronic game marketduring the Christmas buying season. He has seen many companies lose their share by failing tokeep prices in line with the performance of their products. He would like to maximize the GameGirl market share in the handheld electronic game market.Both Sandra’s and Bill’s teams produce a joint forecast of demand over the next six months, asshown in Table 9-7.We “R” Toys sells Game Girls for $50 apiece. At the end of June, the company has an inventoryof 50,000 Game Girls. Capacity of the production facility is set purely by the number of workersassembling the Game Girls. At the end of June, the company has a workforce of 300 employees,each of whom works 8 hours of regular time at $15/hour for 20 days each month. Work rulesrequire that no employee work more than 40 hours of overtime per month. The various costs areshown in Table 9-8.Sandra, concerned about controlling costs during the periods of surging demand over theholidays, proposes to Bill that the price be lowered by $5 for the month of September. Thiswould likely increase September’s demand by 50 percent due to new customers being attractedto Game Girl. In addition, 30 percent of each of the following two months of demand wouldoccur in September as forward buys. She believes strongly that this leveling of demand will helpthe company.Bill counters with the idea of offering the same promotion in November, during the heart of thebuying season. In this case, the promotion increases November’s demand by 50 percent, owingto new customers being attracted to Game Girl. Additionally, 30 percent of December’s demandwould occur in November as forward buying. Bill wants to increase revenue and sees no betterway to do this than to offer a promotion during the peak season.a. Which option delivers the maximum profit for the supply chain: Sandra’s plan, Bill’splan, or no promotion plan at all?b. How does the answer change if a discount of $10 must be given to reach the samelevel of impact that the $5 discount received?c. Suppose Sandra’s fears about increasing outsourcing costs come to fruition and thecost rises to $22/unit for subcontracting. Does this change the decision when thediscount is $5? need to be able to explain how i got the answer not necessary to show all work but this one is giving me fits.
- This assignment focuses on personal change and requires you to consider how your own personal readiness and responsiveness may impact on your ability to support effective organizational change.
- Managing Change – Work integrated change project (WIP) Order Description
- Memo Order Description Article: How Industries Change by Anita M. McGahan https://hbr.org/2004/10/how-industries-change Write a memo to the author, which discusses how one issue (no more!) in the article relates to a topic in this course. The memo ought to be about eight paragraphs long. In the first half, describe the issue from class to the author, perhaps as we discussed it, or as the assigned materials described it. There needs to be enough detail such that someone who has not taken this course can understand the topic well. Then use the remaining paragraphs to explain how the article relates to the issue. If the author agrees, explain the specific points. If the author disagrees, describe the points of contention and perhaps the cause. If the author adds a dimension, explain that. For example, “Our text says that to achieve A we must do B and avoid C. Your article generally agrees but adds that in situation D, we must not forget to do E as well,” could be the introductory sentence summarizing both halves. There is no value in summarizing the article since the author is intimately familiar with it, but the author is not at all familiar with this course or its materials. To recap, I am not looking for a summary of the article but an analysis of how the article supports what we learned in the course, how it disagrees, or how it adds to it. Your supporting arguments consist of specific items from the course and the article, and perhaps from your own experience. Be sure to cite the article as well as every word, fact and idea in the memo which is not your own, and to explain any quotations rather than merely let them speak for themselves. Q. You mention the first half of the memo is to describe an issue from class to the author, meaning related the article with class topics? A. You will find a topic in the article which we have covered in class. The first half is to describe that topic to the author. For instance, the article might discuss mission statements. In that case, the first half would describe our definitions of the vision and mission statements. It is the second half of the memo which relates the article to the topic from class.
- Consider the assumptions of the independent private values model. What are some specific reasons to believe that this particular auction is a good or a bad fit for that model? If you could change the model in one way, what change do you think would be most important?
