UK Supermarket Report

Paper, Order, or Assignment Requirements


“Food retailers need to retain their flexibility and responsiveness to consumer needs. This is not because there is a threat from newcomers because the barriers to entry are very high, rather it is because a small loss in sales volumes can have a significant impact on profitability “(Mintel 2010).
Identify a supermarket currently operating in the UK and assess the market environment they currently trade in. Consider all aspects of their strategy and how they are responding to their customer’s changing tastes and buying behaviour in such a competitive market to maintain or increase market share.