Was Barack Obama's 2007/8 campaign the first successful 'Internet campaign'?
Was Barack Obama’s 2007/8 campaign the first successful ‘Internet campaign’?
Order Description
simple sentences,not complicated or strong too much as the language second language.
Key Readings (all readings available as electronic resources through the library catalogue):
Kavanagh, D. (1997). The Labour Campaign. Parliamentary Affairs, 50(4), 533–541.
Lees-Marshment, J. (2001). The product, sales and market-oriented party: How Labour learnt to market the product, not just the presentation. European Journal of
Marketing, 35(9/10), 1074–1084.
Kaid, L. L. (2009). Changing and Staying the Same: Communication in Campaign 2008. Journalism Studies, 10(3), 417–423.
Kreiss, D., & Howard, P. N. (2010). New Challenges to Political Privacy: Lessons from the First U.S. Presidential Race in the Web 2.0 Era. International Journal of
Communication, 4, 1032–1050.
Wright, S. (2011). Politics as usual? Revolution, normalization and a new agenda for online deliberation. New Media & Society, 14(2), 244–261.
Further Readings:
Cogburn, D. L., & Espinoza-Vasquez, F. K. (2011). From Networked Nominee to Networked Nation: Examining the Impact of Web 2.0 and Social Media on Political
Participation and Civic Engagement in the 2008 Obama Campaign. Journal of Political Marketing, 10(1-2), 189–213.
English, K., Sweetser, K. D., & Ancu, M. (2011). YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video. American Behavioral
Scientist, 55(6), 733–748.
Gehl, R. W. (2011). The archive and the processor: The internal logic of Web 2.0. New Media & Society, 13(8), 1228–1244.
Gibson, R. K., Margolis, M., Resnick, D., & Ward, S. J. (2003). Election Campaigning on the WWW in the USA and UK: A Comparative Analysis. Party Politics, 9(1), 47–75.
Jackson, N., & Lilleker, D. (2009). Building an Architecture of Participation? Political Parties and Web 2.0 in Britain. Journal of Information, Technology and
Politics, 6(3), 232–250.
Levenshus, A. (2010). Online Relationship Management in a Presidential Campaign: A Case Study of the Obama Campaign’s Management of Its Internet Integrated Grassroots
Effort. Journal of Public Relations Research, 22(3), 313–335.
Norris, P. (2003). Preaching to the Converted?: Pluralism, Participation and Party Websites. Party Politics, 9(1), 21–45.
Vaccari, C. (2012). From echo chamber to persuasive device? Rethinking the role of the Internet in campaigns
Gibson, R. K., & Rommele, a. (2009). Measuring the Professionalization of Political Campaigning. Party Politics, 15(3), 265–293.
Hodess, R., Tedesco, J. C., & Kaid, L. L. (2000). British Party Election Broadcasts: A Comparison of 1992 and 1997. The Harvard International Journal of
Press/Politics, 5(4), 55–70.
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